Vermont Web Design on Squarespace

About

Designing websites, riding bikes, and playing tunes on WRUV in no particular order.

A little about me and my process…

My name is Dan Kirk (he/him) and I ride bikes mostly on dirt (and also on snow), ski on snow, and play tunes on the radio once a week.  I live in Burlington, VT and have an overwhelming affinity for the Pacific Northwest.  I take pictures with my phone, my brother owns a farm, and for many amazing years owned a legendary dog named Wyatt.

My surroundings inform my aesthetic.  Living in Burlington and Vermont at large, I get to experience a vibrant and historical music, design, and hand-crafted artisan scene with access to the spacious calm and natural landscape just a few minutes down the way.

The intersection of these environments is where my design approach lives: clean, efficient, and natural.

 

Services


 
  • Web Design and Production

  • Branding and Logo Design

  • HTML & CSS Customization

  • Dynamic JavaScript elements

  • Search Engine Optimization (SEO)

  • Custom email/G Suite at your domain

  • ADA Accessibility Optimization

  • Photography

  • Video & Voiceovers

  • Google My Business Optimization

Your Investment


Each website’s investment level is organized as a package per the client’s needs, third party integrations, and e-commerce inclusion, is mobile optimized, ADA accessible, and secure.

In an effort to create a society and economy that supports, amplifies, and empowers BIPOC members of our community, 44 Degrees North extends a 25% discount on all services to BIPOC clients.

I also offer a 10% discount to nonprofits.

Looking for a single-page cover/landing page announcing your upcoming site connected to your domain, setting up Google Workspace email, collecting subscriber emails, and promoting social media channels? Those are a flat rate of $1250, including a round of revisions and ongoing support of up to 1 hour per month for a year after launch. This amount can be credited toward a full build of any of the tiers below within a year.

Basic //
Site set up, Social Media Integration, ADA accessibility

A basic site and Scope of Services begins at $5950 and includes:

  • up to 7 pages

  • one round of revisions

  • ADA accessibility

  • domain settings setup

  • social media integration

  • two instructional screencast videos of your website for managing it yourself

  • one-half hour per month of support free for one year after launch of site

Plus //
Plus Google my Business, Search Engine Indexing, Analytics and Email Forwarding

For sites looking to understand viewer behavior and connect the tools to improve your rank on Google. Plus begins at $6950 and includes all services in Basic, plus:

  • up to 10 pages

  • two rounds of revisions

  • Google My Business Optimization

  • Google Search Console registration

  • Google Analytics integration

  • three instructional screencast videos of your website for managing it yourself

  • email forwarding at your domain

  • one hour per month of support free for one year after launch of site

Elite //
Comprehensive seo, email + g suite, custom styling

Elite sites cover more about your business or organization’s offerings, have more support from 44 Degrees North, and come with branded email setup. This tier begins at $7950 and includes all services in Basic and Plus as well as:

  • sites with greater than 10 pages

  • three rounds of revisions

  • comprehensive SEO audit and implementation

  • third party integration (e.g. Acuity scheduling, table reservations platforms, donor management processing services)

  • custom Google Workspace email, Google Drive, Calendar, etc. at your domain (10% discount for the first year for all users!)

  • HTML and CSS styling.

  • five instructional screencast videos of your website for managing it yourself

  • two hours per month of support free for one year after launch of site

E-Commerce / shop / store add-ons

E-commerce set up begins at $1550 and includes:

  • Five pre-loaded products

  • Established categories and navigation for future products

  • Integrated Stripe payment system

  • Integrated PayPal payment system

    • Squarespace also accommodates Apple Pay once these payment systems are connected

  • Integrated automated shipping via USPS and UPS within Squarespace. Connecting ShipStation extension is also an option.

  • Instructional video on adding each of the following products

    • Physical product (this is a product that would be required to ship and would alert customer to shipping status with tracking number directly from ShipStation)

    • Service product (this product has no shipping required and is simply a one-time payment from the customer to the seller for a future service to be rendered, e.g. a consultation)

    • Digital product (this product has no shipping and will automatically send the customer a 24-hour download link to the digital product, e.g. a PDF guide)

    • Gift Card 

  • Customized Check Out page

  • Customized emails

    • Order confirmation

    • Order fulfillment / Shipping confirmation

    • Order refunded confirmation

    • Customer Account emails (if desired)

      • Welcome

      • Reset password

      • Password updated

    • Abandoned Cart Recovery (if subscribed to the Business or Commerce Squarespace plan)

**Elements including event registration, e-commerce, custom animations or entry points,
JavaScript and other requests will be priced per each client’s needs and requests.**

How it works.


To arrive at your optimal website style x function destination, we’ll typically have a short phone call to check-in and talk a bit about what they’re needing for their site. I also have a list of questions I have refined over the years to hone in on exactly what we want the website to do. Once we have this level of communication and understanding established, we decide on which end of the website tiers I offer–or where in between–we want to work and go from there.

Note that all clients are responsible for Squarespace’s hosting costs and Google Workspace subscription; for each I can hook you up with a 20% discount on the first year!

My hourly rate is $100 per hour for projects not requiring a full website build. All hourly work will be arranged within a retainer format to be determined at the outset of our work.

In an effort to create a society and economy that supports, amplifies, and empowers BIPOC members of our community, 44 Degrees North extends a 25% discount on all services to BIPOC clients.

All nonprofit clients receive a 10% discount on all services, websites, and hourly work. Google Workspace also offers free email for nonprofit clients!

Questions about discounts? Please get in touch.

I am happy to work with any client at any budget! Payment plans are available as well.

How we’ll collaborate.


My approach to this work is that just because we can do something, it doesn't necessarily mean we should. Oftentimes, designers add features, widgets, apps, plugins, whatever that require regular maintenance or just end up breaking. This can be frustrating when a business or organization wants to manage small fixes and edit their own websites. Ultimately, it seems to waste everyone's time and money.  So, I design on Squarespace: it works, it looks great, it's managed from top to bottom (avoiding widget/plugin concern, above) it has very streamlined and contemporary features (e.g. video banners and cover pages, contact forms, email marketing, e-commerce, blogging, events feeds/calendars/pages, social media integration) incorporated within the platform–not by third parties–and it is easy to 'hand over the keys' to the website owner when the design is complete.  

What we’ll create.


Style + Function + Ease

Each Squarespace site is responsive (mobile-ready) and equipped with strong SEO strategy elements; site descriptions, page titles, custom URLs, search-friendly formatting, and other key elements are all easily managed. Beyond this, Squarespace automatically generates a built-in sitemap that helps Google to crawl, understand, and rank a website. Read more about understanding and execution of SEO here.

Squarespace will also keep your site safe from hackers, allow you to easily edit text, images, blogs, and social media, provide automatic software updates, and enable you to sell online without the hassle of getting a security certificate, which is included on every Squarespace website.

Inclusive design is paramount to websites that are accessible by all users; I employ various applications and practices in the designing and building processes of a site to optimize its ADA compliance, usability, and accessibility for all users.

In order to create a site that is unique to your aesthetic, user experience, and goals, I'm experienced in HTML, CSS, JavaScript, and a few other languages.